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University of Houston - Downtown - FALL 2010 | ||
Section 11359 | ||
 | The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society (1st Edition) by Sut Jhally Paperback, 242 Pages, Published 1990 ISBN-10: 0-415-90353-X / 041590353X ISBN-13: 978-0-415-90353-0 / 9780415903530 This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers | |