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Wayne State University - FALL 2010 | ||
Section 13124 | ||
 | Social Marketing: Influencing Behaviors for Good (3rd Edition) by Nancy R. Lee, Philip (Northwestern University) Kotler, Professor Philip Kotler, Dr. Nancy R. (Social Marketing Services, Cram101 Textbook Reviews Paperback, 456 Pages, Published 2007 ISBN-10: 1-4129-5647-1 / 1412956471 ISBN-13: 978-1-4129-5647-5 / 9781412956475 A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles | |