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Wayne State University - WINTER 2011 | ||
Section 22239 | ||
 | The Public Relations Handbook: 6 (Media Practice) (Media Practice) (3rd Edition) by Alison Theaker (Editor) Paperback, 432 Pages, Published 2007 ISBN-10: 0-415-42802-5 / 0415428025 ISBN-13: 978-0-415-42802-6 / 9780415428026 The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying o | |