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University of Michigan - Flint - WINTER 2011 | ||
Section 01 | ||
 | Cases in Advertising Management (1st Edition) by Larry D. Kelley, Donald W. Jugenheimer, Kelley Et Al Paperback, 192 Pages, Published 2009 ISBN-10: 0-7656-2261-0 / 0765622610 ISBN-13: 978-0-7656-2261-7 / 9780765622617 "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook an | |