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Fashion Institute of Technology - SPRING 2011 | ||
Section 601 | ||
 | Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design by Michael Hodgson, Matthew Porter Paperback, 192 Pages, Published 2010 ISBN-10: 1-59253-611-5 / 1592536115 ISBN-13: 978-1-59253-611-5 / 9781592536115 Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” | |