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 | Media Economics: Theory and Practice (Routledge Communication Series) (3rd Edition) by Alison Alexander (Editor), James Owers (Series Editor), C. Ann Hollifield (Editor), Albert N. Greco (Editor), Rodney A. Carveth (Editor), Rod A. Carveth (Series Editor), Nina Alexander, Alan B. Albarran, Eric Rothenbuhler, Todd Chambers, Mary Alice Shaver, Michael O. Wirth, Douglas A. Ferguson, Benjamin J. Bates, Barry R. Litman, Tom Mccourt, Robert G. Picard, Professor Emeritus Douglas Gomery, Gary W. Ozanich Paperback, 312 Pages, Published 2003 ISBN-10: 0-8058-4580-1 / 0805845801 ISBN-13: 978-0-8058-4580-8 / 9780805845808 Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regula | |