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Fashion Institute of Technology - FALL 2010 | ||
Section 25A | ||
 | Copywriting: Successful Writing for Design, Advertising, and Marketing (1st Edition) by Mark Shaw Paperback, 216 Pages, Published 2009 ISBN-10: 1-85669-568-9 / 1856695689 ISBN-13: 978-1-85669-568-8 / 9781856695688 Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts from catalogs and products to a | |