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University of Michigan - Flint - WINTER 2011 | ||
Section 01 | ||
 | Designing Health Messages: Approaches from Communication Theory and Public Health Practice (1st Edition) by Edward W. Maibach (Editor), Roxanne Louiselle Parrott (Series Editor), Dr Roxanne Parrott Paperback, 320 Pages, Published 1995 ISBN-10: 0-8039-5398-4 / 0803953984 ISBN-13: 978-0-8039-5398-7 / 9780803953987 How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by | |