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West Virginia Northern Community College - Wheeling Campus - FALL 2010 | ||
Section A11 | ||
 | Essentials of Marketing (3rd Edition) by Dana-Nicoleta Lascu, Kenneth E. Clow Paperback, 753 Pages, Published 2008 ISBN-10: 1-4266-2736-X / 142662736X ISBN-13: 978-1-4266-2736-1 / 9781426627361 The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers an understanding of marketing within a constantly-changing and increasingly-complex global environment | |