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Walsh University - FALL 2010 | ||
Section MM | ||
 | Customer Relationship Management: Getting It Right! (1st Edition) by Judith W. Kincaid, Roger J. Baran Paperback, 512 Pages, Published 2002 ISBN-10: 0-13-035211-X / 013035211X ISBN-13: 978-0-13-035211-8 / 9780130352118 This book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, focusing on the front-end organizations that di | |