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Walsh University - FALL 2010 | ||
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 | Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM (5th Edition) by Stanley J. Baran Unknown, 516 Pages, Published 2007 ISBN-10: 0-07-330271-6 / 0073302716 ISBN-13: 978-0-07-330271-3 / 9780073302713 This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio | |