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Walsh University - FALL 2010 | ||
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 | Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (1st Edition) by Dr. Arthur Asa Berger Paperback, 295 Pages, Published 2000 ISBN-10: 0-7619-1853-1 / 0761918531 ISBN-13: 978-0-7619-1853-0 / 9780761918530 Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics t | |