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Wittenberg University - 10/FALL (AUG) | ||
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 | Geodemographics, GIS and Neighbourhood Targeting (Mastering GIS: Technol, Applications & Mgmnt) (1st Edition) by Richard Harris, Peter Sleight, Richard Webber Paperback, 328 Pages, Published 2005 ISBN-10: 0-470-86414-1 / 0470864141 ISBN-13: 978-0-470-86414-2 / 9780470864142 Geodemographic classification is big business in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for | |