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Wesley College - NEW CASTLE 2009 | ||
Section A1 | ||
 | Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics) (1st Edition) by Gail Tom, Roger D. Blackwell Paperback, 144 Pages, Published 2000 ISBN-10: 0-03-032121-2 / 0030321212 ISBN-13: 978-0-03-032121-4 / 9780030321214 Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining exa | |