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Walsh University - FALL 2010 | ||
Section A | ||
 | Effective Public Relations (9th Edition) by Scott M. Cutlip, Allen H. Center, Glen M. Broom Paperback, 624 Pages, Published 2005 ISBN-10: 0-13-008200-7 / 0130082007 ISBN-13: 978-0-13-008200-8 / 9780130082008 Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professiona | |