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Cal State L.A. University - WINTER 2011 | ||
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 | Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy (2nd Edition) by Professor Noel Capon, James Mac Hulbert Paperback, 359 Pages, Published 2008 ISBN-10: 0-9797344-0-1 / 0979734401 ISBN-13: 978-0-9797344-0-3 / 9780979734403 This book is about understanding how to develop market strategy and managing the market- ing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and intr | |