 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Westfield State University - SPRING (Jan) | ||
Section 001 | ||
 | Advertising and New Media (1st Edition) by Christina Spurgeon Paperback, 144 Pages, Published 2007 ISBN-10: 0-415-43035-6 / 0415430356 ISBN-13: 978-0-415-43035-7 / 9780415430357 This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativi | |