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William Carey University - WINTER (NOV) | ||
Section 78 | ||
 | International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING) (13th Edition) by Philip R. Cateora, John L. Graham Hardcover, 702 Pages, Published 2006 ISBN-10: 0-07-308006-3 / 0073080063 ISBN-13: 978-0-07-308006-2 / 9780073080062 Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that | |