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William Carey University - WINTER (NOV) | ||
Section 18 | ||
 | Marketing Research Essentials, with SPSS (6th Edition) by Carl Mcdaniel Jr., Roger H. Gates, Carl D. Mcdaniel, Prof Carl Mcdaniel Paperback, 544 Pages, Published 2007 ISBN-10: 0-470-13198-5 / 0470131985 ISBN-13: 978-0-470-13198-5 / 9780470131985 *Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. *Focus on the research user - continues to present market | |