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Chipola College - SPRING 2011 | ||
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 | Loose Leaf Basic Marketing (18th Edition) by E. Jerome Mccarthy, Joseph P. Cannon, William Perreault Jr. Loose Leaf, 746 Pages, Published 2010 ISBN-10: 0-07-747363-9 / 0077473639 ISBN-13: 978-0-07-747363-1 / 9780077473631 Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has | |