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Barnes & Noble @ VCU Medical Center - SPRING 2010 | ||
Section 001 | ||
 | Essentials of Health Care Marketing (2nd Edition) by Eric N. Berkowitz, Jones And Bartlett Paperback, 416 Pages, Published 2006 ISBN-10: 0-7637-8350-1 / 0763783501 ISBN-13: 978-0-7637-8350-1 / 9780763783501 Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter probl | |