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Utica College - SPRING 2011 | ||
Section A | ||
 | Strategic Communications Planning for Effective Public Relations and Marketing (5th Edition) by Wilson Laurie J., Joseph D. Ogden Paperback, 284 Pages, Published 2008 ISBN-10: 0-7575-4887-3 / 0757548873 ISBN-13: 978-0-7575-4887-1 / 9780757548871 The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and | |