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Utica College - SPRING 2011

Textbooks for Course PRL 400

Section A

      
Achieving Excellence in Fundraising ()
by Eugene R. Tempel (Editor), Timothy L. Seiler (Editor), Eva E. Aldrich (Editor), Paulette Maehara (Foreword), Henry A. Rosso, Jossey-Bass, Steven M. Bragg
Hardcover, 544 Pages, Published

ISBN-10: 0-470-55173-9        / 0470551739

ISBN-13: 978-0-470-55173-8 / 9780470551738

The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a


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