 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Chatham University - Chatham - Spring 2011 | ||
Section 40 | ||
 | Global Marketing and Advertising: Understanding Cultural Paradoxes (3rd Edition) by Marieke De Mooij (Editor), Cram101 Textbook Reviews Paperback, 344 Pages, Published 2009 ISBN-10: 1-4129-7041-5 / 1412970415 ISBN-13: 978-1-4129-7041-9 / 9781412970419 Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classificati | |