 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Central Pennsylvania College - Central Pennsylvania College - ALL - Fall 2010 | ||
Section ALL | ||
 | Developing a Creative and Innovative Integrated Marketing Communication Plan (1st Edition) by James R. Ogden, Joyce J. Penner Paperback, 192 Pages, Published 1998 ISBN-10: 0-13-778333-7 / 0137783337 ISBN-13: 978-0-13-778333-5 / 9780137783335 Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan . | |