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Cheyney University - Main - Spring 2011 | ||
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 | Social Communication in Advertising: Consumption in the Mediated Marketplace (3rd Edition) by William Leiss, Stephen Kline, Sut Jhally, Jackie. Leiss Botterill, Jacqueline Botterill Paperback, 696 Pages, Published 2005 ISBN-10: 0-415-96676-0 / 0415966760 ISBN-13: 978-0-415-96676-4 / 9780415966764 Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence with | |