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Eastern University - Eastern University - CCGPS - SPRING 2010-2011 | ||
Section FMBA | ||
 | Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis Series) (1st Edition) by Hersh Shefrin Paperback, 368 Pages, Published 2007 ISBN-10: 0-19-530421-7 / 0195304217 ISBN-13: 978-0-19-530421-3 / 9780195304213 Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human | |