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Cheyney University - Main - Spring 2011 | ||
Section 001 | ||
 | Contemporary Marketing (Available Titles CourseMate) (14th Edition) by David L. Kurtz, Louis E. Boone Hardcover, 816 Pages, Published 2009 ISBN-10: 0-324-58203-X / 032458203X ISBN-13: 978-0-324-58203-1 / 9780324582031 Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new | |