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Cheyney University - Main - Spring 2011

Textbooks for Course BCA 420

Section 001

      
Strategic Management & Business Policy: Achieving Sustainability ()
by Thomas L. Wheelen, David L. Hunger, Tom L. Wheelen, J. David Hunger
Hardcover, 984 Pages, Published

ISBN-10: 0-13-609739-1        / 0136097391

ISBN-13: 978-0-13-609739-6 / 9780136097396

A class-tested approach to Strategy with new focus on environmental sustainability. Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Ca


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