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Cheyney University - Main - Spring 2011

Textbooks for Course FMM 202

Section 001

      
Fashion Retailing: A Multi-Channel Approach ()
by Ellen Diamond, Lord Diamond
Paperback, 432 Pages, Published

ISBN-10: 0-13-177682-7        / 0131776827

ISBN-13: 978-0-13-177682-1 / 9780131776821

The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel


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