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Eastern University - Eastern University - CCGPS - SPRING 2010-2011

Textbooks for Course BUS 395

Section BA

      
The Practice of Public Relations ()
by Karen Collins
Paperback, 400 Pages, Published

ISBN-10: 0-13-140365-6        / 0131403656

ISBN-13: 978-0-13-140365-9 / 9780131403659

Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.    How do you show your students the relationships between what they are learning in the classroom and what happens in the real business world?   What h


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