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Roosevelt University - FALL (Aug 2010) | ||
Section 17 | ||
 | Ethical Marketing Decisions: The Higher Road (1st Edition) by Gene R. Laczniak, Patrick E. Murphy, Eugene R. Laczniak Paperback, 304 Pages, Published 1992 ISBN-10: 0-205-13627-3 / 0205136273 ISBN-13: 978-0-205-13627-8 / 9780205136278 Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and | |