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Roosevelt University - FALL (Aug 2010) | ||
Section 10 | ||
 | Advertising Cultures (Updated Edition) by Brian Moeran (Editor), Timothy Dewaal Malefyt (Editor), Timothy M. Dewall, Bloomsbury Academic Paperback, 236 Pages, Published 2003 ISBN-10: 1-85973-678-5 / 1859736785 ISBN-13: 978-1-85973-678-4 / 9781859736784 Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions – envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultu | |