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Roosevelt University - FALL (Aug 2010) | ||
Section 01 | ||
 | The Moral Dimension of Marketing: Essays on Business Ethics (1st Edition) by D. Kirk Davidson Paperback, 197 Pages, Published 2002 ISBN-10: 0-87757-300-X / 087757300X ISBN-13: 978-0-87757-300-5 / 9780877573005 The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under fam | |