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Roosevelt University - SPRING (Jan 2011)

Textbooks for Course IMC 344

Section 01

      
Brand Management 101: 101 Lessons from Real-World Marketing ()
by Mainak¢¢¢¢ Dhar
Paperback, 215 Pages, Published

ISBN-10: 0-470-82229-5        / 0470822295

ISBN-13: 978-0-470-82229-6 / 9780470822296

Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all.


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