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Roosevelt University - FALL (Aug 2010) | ||
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The Power of Corporate Communication: Crafting the Voice and Image of Your Business (General Finance & Investing) (1st Edition) by Janis Forman, Professor Paul A. Argenti, Paul Argentini Hardcover, 256 Pages, Published 2002 ISBN-10: 0-07-137949-5 / 0071379495 ISBN-13: 978-0-07-137949-6 / 9780071379496 Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and |