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Roosevelt University - FALL (Aug 2010) | ||
Section 10 | ||
ANATOMY OF A TREND - POD by Henrik Vejlgaard Paperback, 272 Pages, Published 2007 ISBN-10: 0-07-170077-3 / 0071700773 ISBN-13: 978-0-07-170077-1 / 9780071700771 All by understanding the inner workings of trends. "Anatomy of a Trend" draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. |