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Illinois State University - FALL (Aug, Sept) | ||
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 | Persuasion in the Media Age (2nd Edition) by Timothy A. Borchers Paperback, 448 Pages, Published 2005 ISBN-10: 0-07-286291-2 / 0072862912 ISBN-13: 978-0-07-286291-1 / 9780072862911 A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion. | |