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Roosevelt University - SPRING (Jan 2011) | ||
Section 01 | ||
 | Excellence in Advertising, Second Edition (Chartered Institute of Marketing (Paperback)) (2nd Edition) by Leslie Butterfield (Editor) Paperback, 304 Pages, Published 1999 ISBN-10: 0-7506-4479-6 / 0750644796 ISBN-13: 978-0-7506-4479-2 / 9780750644792 While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. T | |