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Roosevelt University - FALL (Aug 2010) | ||
Section 10 | ||
 | Marketing And Selling The Travel Product (2nd Edition) by James F. Burke, Barry Paul Resnick, Bill Burke Paperback, 324 Pages, Published 1999 ISBN-10: 0-8273-7648-0 / 0827376480 ISBN-13: 978-0-8273-7648-9 / 9780827376489 This comprehensive book offers readers a first view of the dynamic world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals | |