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Saint Joseph's University - Saint Joseph's University - Spring 2010-2011 | ||
Section G01 | ||
Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten Paperback, 216 Pages, Published 2008 ISBN-10: 0-313-35296-8 / 0313352968 ISBN-13: 978-0-313-35296-6 / 9780313352966 Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--have forced marketers and advertisers, ready or not, to |