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Saint Joseph's University - Saint Joseph's University - Spring 2010-2011 | ||
Section D01 | ||
 | United We Brand (1st Edition) by Mike Moser, No Noted Hardcover, 192 Pages, Published 2003 ISBN-10: 1-57851-798-2 / 1578517982 ISBN-13: 978-1-57851-798-5 / 9781578517985 Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a coh | |