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La Sierra University - Main - Winter 2011 | ||
Section 1 | ||
 | The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference (1st Edition) by Steve Lance, Jeff Woll Hardcover, 288 Pages, Published 2006 ISBN-10: 1-59184-124-0 / 1591841240 ISBN-13: 978-1-59184-124-1 / 9781591841241 "All of you know some of this. Some of you know all of this. All of us forget some of this most of the time. It's mostly a helluva lot of common sense. But as Steve's seventh grade math teacher used to tell him, 'Common sense isn't so common.'" Today everyone's groping around for processes and answ | |