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Cal State L.A. University - FALL 2010 | ||
Section 1 | ||
 | Cases In Health Care Marketing (1st Edition) by John L. Fortenberry Paperback, 244 Pages, Published 2010 ISBN-10: 0-7637-6448-5 / 0763764485 ISBN-13: 978-0-7637-6448-7 / 9780763764487 Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer beh | |