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Mills College - Mills College - Spring 2010-2011 | ||
Section 01 | ||
 | The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wall Street Journal Book) (1st Edition) by Ronald J. Alsop Hardcover, 320 Pages, Published 2004 ISBN-10: 0-7432-3670-X / 074323670X ISBN-13: 978-0-7432-3670-6 / 9780743236706 From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws | |