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University Of Scranton - University Of Scranton - University of S - Intersession 10/11

Textbooks for Course MKT 351

Section 31

      
Marketing (Available Titles CengageNOW) ()
by Charles W. Lamb, Carl D. Mcdaniel, Joe F. Hair, Joseph F. Hair, Jr. Hair Joseph
Hardcover, 704 Pages, Published

ISBN-10: 0-324-36208-0        / 0324362080

ISBN-13: 978-0-324-36208-4 / 9780324362084

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only unde


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