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University Of Scranton - University Of Scranton - University of S - Spring 10/11 | ||
Section 31 | ||
 | Transnational Management: Text, Cases & Readings in Cross-Border Management (5th Edition) by Christopher A. Bartlett, Paul W. Beamish, Sumantra Ghoshal, Bc. Bartlett Hardcover, 840 Pages, Published 2006 ISBN-10: 0-07-310172-9 / 0073101729 ISBN-13: 978-0-07-310172-9 / 9780073101729 TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational | |