 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University Of Scranton - University Of Scranton - University of S - Spring 10/11 | ||
Section 1 | ||
 | Counterintuitive Marketing: Achieving Great Results Using Common Sense by Dr Kevin J. Clancy, Peter C. Krieg Paperback, 368 Pages, Published 2009 ISBN-10: 1-4391-6725-7 / 1439167257 ISBN-13: 978-1-4391-6725-0 / 9781439167250 Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clanc | |