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Bradley University - SPRING 2011 | ||
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 | Strategic Sport Communication (1st Edition) by Paul Mark Pedersen, Kimberly S. Miloch, Pamela C. Laucella, Paul M. Pederson Hardcover, 408 Pages, Published 2007 ISBN-10: 0-7360-6524-5 / 0736065245 ISBN-13: 978-0-7360-6524-5 / 9780736065245 "Strategic Sport Communication" is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, "Strategic Sport Communication" intr | |