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Bradley University - SPRING 2011 | ||
Section 01 | ||
 | How to Start a Magazine: And Publish It Profitably (1st Edition) by James B. Kobak Hardcover, 320 Pages, Published 2002 ISBN-10: 0-87131-927-6 / 0871319276 ISBN-13: 978-0-87131-927-2 / 9780871319272 The magazine business is an entirely unique industry. It might even be said that every magazine is, in fact, its own business—what works for Playboy is very different than what works for Vogue. The key is in knowing how the business works, and then adapting to fit your idea. James Kobak has the kno | |